2013 is off to a busy start here at Meat & Livestock Australia. January and February took us to Tampa, Las Vegas and Nashville for the Cattle Industry Convention & NCBA Trade Show, the NAMA MeatXpo and the Annual Meat Conference, respectively. In March and April, the calendar's just as full, and we’re excited to be joining operators, chefs and fellow foodservice professionals at some of the industry’s most important trade shows. Here’s a look at the weeks ahead:
March
New England Food Show, Boston
Australian beef and lamb will be partnering with a major importer to exhibit Australian Beef and Lamb at this annual three-day show, the New England region's largest event focused on the retail and foodservice markets. This is the final year that the New England Food Show (NEFS) will be co-located with the International Seafood Show (the largest seafood trade exposition in North America), and we're looking forward to attending both! If you're attending the NEFS, swing by our booth (#3354) to watch a cooking demonstration presented by an Australian chef.
April
Protein Innovation Summit, Chicago
Australian Beef and Lamb is proud to be a presenting sponsor of this two-day summit, exploring food and flavor trends, food cost strategies, process and technology trends, food politics and emerging growth segments for new product development. Meat & Livestock Australia's Master Butcher Doug Piper will be helping to present a butchery demo, entitled "A Fresh Look at Beef Value Cuts."
Culinary Institute of America and Food Arts Greystone Flavor Summit, Napa
Australian Beef and Lamb is excited to be a gold sponsor of this annual event, which brings together top food and beverage executives, corporate and executive chefs, and other American foodservice and hospitality experts. As in 2012, Australian Red Meat will be served as part of the show's exciting scope, a hands-on exploration of flavor, kitchen and dining issues. Master Butcher Doug Piper will also be conducting a lamb carcass breakdown session during the Flavor Summit.
Marine Hotel Association Show, Orlando
Australian Beef and Lamb is looking forward to attending this conference and trade show, a unique opportunity to interact with operators and purchasers in the marine hotel industry. We'll be supporting fellow importers with presentation and discussion of Australian Red Meat.
May
National Restaurant Association Show, Chicago
Australian Beef and Lamb will once again be conducting cooking demonstrations at this huge annual show, which drew more than 61,000 foodservice professionals in 2012. We’re looking forward to continuing the momentum that began with last year’s exhibit, a comprehensive butchery and cooking demonstration that featured several different Australian Lamb cuts and recipes, including Australian Lamb Tartare and Australian Lamb Vindaloo. Look for us at Booth #4838.
Keep up with MLA! Click here to view a list of upcoming events.